| Abstract [eng] |
New niches, channels of reaching the customers, new markets are emerging for developing businesses. As a result, consumer impulsiveness in online shopping is becoming even more relevant and gaining more importance. In order to understand this phenomenon on the internet, it is necessary to study consumer behavior in it and to understand what trends or factors motivates customers to behave impulsively.This is relevant because, according to statistics, e-commerce and smartphone usage trends are increasing every year, so to businesses or other organizations which tries to adapt to the market, it is important to know how user impulsivity can be affected by browsing device. The aim of the research - theoretically and empirically substantiate the factors that determine the impulsive shopping behavior online, depending on the browsing device. Research objectives: 1. To reveal the relevance and problems of research on the factors that determine impulsive online shopping. 2. To analyze the concept of impulsive consumer behavior on the internet. 3. To identify and analyze the factors that determine the impulsive behavior of users on the internet, depending on the browsing device. 4. Based on the analysis of the scientific literature, to develop a conceptual model of the factors that determine the impulsive behavior of users on the internet, depending on the browsing device. 5. To develop methodological provisions on the basis of the developed conceptual model. 6. Based on the results of an empirical study of factors that determine the impulsive behavior of consumers on the Internet, depending on the browsing device, to develop recommendations for companies focused on e-commerce. |
