| Title |
Formatting sport organization image as a competitive advantage trying to attract more sponsors / |
| Translation of Title |
Sporto organizacijų įvaizdžio formavimas kaip konkurencinis pranašumas siekiant pritraukti daugiau sponsorių. |
| Authors |
Virvilaite, Regina ; Dilys, Mantas |
| Full Text |
|
| Is Part of |
Inžinerinė ekonomika = Engineering economics.. Kaunas : Technologija. 2010, vol. 21, iss. 5, p. 561-567.. ISSN 1392-2785. eISSN 2029-5839 |
| Keywords [eng] |
sport organization ; image formatting ; competitive advantage ; sponsors |
| Abstract [eng] |
In the third part there are described researches and results which show what factors have influence on a sport organization image and their importance. Results generalization and the comparison of scientific literature analysis are carried out. The fourth part of the article presents conclusions. |
| Published |
Kaunas : Technologija |
| Type |
Journal article |
| Language |
English |
| Publication date |
2010 |
| CC license |
|
