Title Localisation of sustainability idea on IKEA website /
Translation of Title Tvarumo idėjos lokalizacija IKEA interneto svetainėje.
Authors Stadalninkaitė, Inga
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Pages 98
Keywords [eng] localisation ; transcreation ; cultural translation ; website localisation ; sustainability
Abstract [eng] The relevance of the analysis is based on a variety of research carried out by many scholars in the professional field of localisation (in association with the GILT) and website localisation (Pym (2006, 2011, 2014), Esselink (2000, 2003), Sandrini (2008), Munday (2010), Jiménez-Crespo (2013)). The novelty of the thesis is expressed via the analysis of a new translation paradigm in the presence of the GILT (Globalisation, Internationalisation, Localisation, Translation) (Munday, 2010) and with additional focus on website localisation aspects. In addition to that, the comparative analysis of sustainability ideas, as the main object of the research, demonstrates that the thesis is related with global issues of the current world.
Dissertation Institution Kauno technologijos universitetas.
Type Master thesis
Language English
Publication date 2019