Title Factors affecting modes of entrepreneurial firms enter to foreign markets /
Translation of Title Veiksniai, įtakojantys įmonių skverbimosi į užsienio rinkas būdus.
Authors Ozgunaydin, Cevdet Furkan
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Pages 90
Keywords [eng] market entry ; factors ; entrepreneurial firm ; entry modes
Abstract [eng] This study was aimed to analyze factors affecting modes of entrepreneurial firms enter foreign markets and consist of four parts. In the first part, the current market trends and the potential of possible opportunities were analyzed. Combination of qualitative and quantitate analysis was made in order to understand and gain knowledge about the current situation in the ICT sector in Lithuania. As a result, authority, amount of resources and risk levels are found as the aspects that effect the entrepreneurial firms’ modes of entry to the foreign market. In the second part, extensive literature analysis, comparative analysis, graphical representation of data methods were used in order to gain a theoretical background on the topic. Several factors were found and categorized under Firm Related, Entrepreneurial Related and Environmental categories.
Dissertation Institution Kauno technologijos universitetas.
Type Master thesis
Language English
Publication date 2019