| Abstract [eng] |
Excessive consumption, growing industry and day-to-day economic activity increase environmental pollution and promote climate warming. For a long time only consumption has been thought to have an impact on economic growth, but natural resources are limited and can not be reduced to a fixed time without reducing production and consumption levels. Therefore, as a counterbalance to excessive consumption, sustainable consumption ideas have emerged that have brought together responsible consumers who are concerned not only with themselves but also with the surrounding environment. The attitudes and decisions of these users are an important part of their personal identity. Surveys show that if consumers are concerned about sustainable consumption, a very small proportion of this effort is transformed into sustainable consumption. In order to bridge the gap between consumer perception and attitudes and their actual behavior, it is important for both researchers and marketing professionals to identify factors affecting economic, social and environmental aspects of sustainable consumption. |
