| Title |
Impact of cultural distance on Lithuanian firms export / |
| Translation of Title |
Kultūrinio atstumo įtaka Lietuvos įmonių eksporto rezultatams. |
| Authors |
Rumbutytė, Aušra |
| Full Text |
|
| Pages |
68 |
| Keywords [eng] |
impact of cultural distance ; export ; Lithuanian firms |
| Abstract [eng] |
The results of previous studies that had analysed cultural distance and export performance relation are rather contradictory, meaning that this topic requires deeper analysis. Under these circumstances there is a growing need to understand the significance and impact of cultural distance on firms’ results of export activities and particularly in Lithuania’s context. The analysis of the empirical research has been done by the logistic regression model using data of 253 export ventures of 87 Lithuanian exporting companies into 49 international markets. This study had proved that cultural distance paradox exists and Lithuanian firms’ outcomes of exports are more successful in culturally distant markets than in close ones. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
English |
| Publication date |
2019 |
