| Title |
Nacionalinio identiteto retorikos reklamoje poveikis prekės ženklo pasirinkimui / |
| Translation of Title |
Influence of national identity rhetoric in advertising on brand preference. |
| Authors |
Steiblytė, Šarūnė |
| Full Text |
|
| Pages |
89 |
| Keywords [eng] |
national identity ; brand ; rhetoric ; marketing communication |
| Abstract [eng] |
Aim and objectives of the thesis: the manin purpose of this project is: theoretically examine and empirically substantiate the impact for consumers of national identity rhetorics used in advertising when choosing brands. In order to achieve the purpose of the project, specific objects were set. The first object of the work is oriented to the research, the analysis of national identity and its usage in marketing communication: relevance and problems. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2019 |
