Title Ethical issues related to e-commerce: case of discount e-shopping site in Lthuania /
Authors Greblikaite, Jolita ; Pervazaite, Dovile
DOI 10.5755/j01.eis.0.8.7060
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Is Part of European integration studies: research and topicalities.. Kaunas : Technologija. 2014, no. 8, p. 124-130.. ISSN 1822-8402. eISSN 2335-8831
Keywords [eng] e-commerce ; e-shopping site ; ethical issues ; business ethics ; ethical decision making
Abstract [eng] Technological development proposed very broad possibilities in various spheres. One of them is e-commerce. The retailing possibilities became absolutely different and reached the new level. Marketing specialists directed their research and actions to digital environment and its uniqueness because traditional approaches and methods were not suitable any more. Web environment proposed a lot of various possibilities for entrepreneurs. But the customer-seller relationship remains one of the most important objects of research in marketing. The complexity and intangibility of digital environment produced some specific problems encountering ethical. As the amount of e-transactions is growing the amount of ethical problems rises as well. There is almost no research in Lithuania focusing on ethical problems in e-commerce despite that IT specialists and technologies in Lithuanian market develop very fast and are of very high quality. There are about 33 acting discount e-shopping sites in Lithuania and the number is growing. Accordingly e-shopping intensity and amount is growing. From the other side customers suffer from unfairness, security problems, falsifications, delays an etc. The research problem of this article is related to solving and further developing such questions as is e-commerce ethics really something different from traditional business ethics and what are the most important ethical issues related to e-commerce; does and how traditional business ethics and ethical decision making propose appropriate solutions in morally unacceptable and unethical situations in e-commerce. The research aim of the article is to analyse the case of selling fake products in one of Lithuanian discount e-shopping site using different theories of ethical decision making. The research object is ethical issues related to e-commerce. [...].
Published Kaunas : Technologija
Type Journal article
Language English
Publication date 2014
CC license CC license description