| Title |
Vartotojo patirties ir ketinimo pirkti skaitmeninėje erdvėje sąsajos / |
| Translation of Title |
Interaction between consumer experience and purchase intentions in digital space. |
| Authors |
Suveizdienė, Toma |
| Full Text |
|
| Pages |
85 |
| Keywords [eng] |
experience ; experience marketing ; purchase intentions ; digital space |
| Abstract [eng] |
Even though there has been a growing focus on the concept of marketing experience in recent years, with a strong emphasis on user experience, which has an impact on strong business-to-consumer relationships, there is a lack of research about consumer experience impacting on consumer intentions to buy in digital space. This is a new area for marketing theorists and practitioners with little analysis so far. The object of the thesis is the interface between consumer experience and intention to buy in the digital space. The aim of the thesis is to identify the links between consumer experience and intention to buy in the digital space. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2019 |
