| Title |
Vartotojų etnocentrizmas ir jo raiška Lietuvoje: pilotinio tyrimo rezultatai : |
| Translation of Title |
Consumer ethnocentrism and its expression in Lithuania. |
| Authors |
Vaitkevičius, Sigitas ; Piligrimienė, Žaneta ; Dapkutė, Vilma |
| ISBN |
9789955481416 |
| Full Text |
|
| Pages |
168 |
| Keywords [eng] |
consumer ; ethnocentrism ; methodology ; ethnocentric profile |
| Abstract [eng] |
The beginning of this study is related to the master thesis of Vilma Dapkutė “Modelling of Lithuanian consumer ethnocentrism assessment". That was the master project which later evolved into the scientific project funded by the Research Council of Lithuania. The latter has created a scientific basis for this study authors to carry out subsequent research on ethnocentrism. When the study on the phenomenon of ethnocentrism began, the authors discovered that Lithuania is attractive and a good place to study it because of its phenomenal situation. It was interesting to find out whether ethnocentrism exists in the country which is in transition from the soviet to the capitalist society. Some concerns and hesitations caused the rating scale of consumer ethnocentrism, which has attracted considerable criticism and support at international level. Therefore, was conceived to attempt to create for it a possible alternative - consumer discrimination index, which eventually turned out to be a good profiling tool of the Lithuanian consumer ethnocentric attitudes. Namely, the application of this index succeeded in describing in more detail the phenomenal differences between ethnocentric and non-ethnocentric Lithuanian consumers. This scientific study consists of three parts. The first (theoretical) part "The inherent features of ethnocentrism: theory and praxis" presents the discussions about the concepts of general ethnocentrism and consumer ethnocentrism. In this part the study... [to full text]. |
| Type |
Book |
| Language |
Lithuanian |
| Publication date |
2013 |
