| Title |
Lokalizacija kaip komunikacijos aktas / |
| Translation of Title |
Localisation as an act of communication. |
| Authors |
Maumevičienė, Dainora |
| DOI |
10.15388/VertStud.2011.4.10576 |
| Full Text |
|
| Is Part of |
Vertimo studijos : mokslo darbai.. Vilnius : Vilniaus universitetas. 2011, nr. 4, p. 95-106.. ISSN 2029-7033 |
| Abstract [eng] |
Globalisation and the development of global markets and information communication technologies (ICT) have laid the foundation for successful cross-cultural communication among countries where geographical borders have disappeared. Many international companies are successfully exploiting the advantage of real time communication, provided by the Internet when aiming to reach their target consumers and offer products / services that look as if they were developed in their country (locally) and "speak" their language.[...]. |
| Published |
Vilnius : Vilniaus universitetas |
| Type |
Journal article |
| Language |
Lithuanian |
| Publication date |
2011 |
| CC license |
|
