| Title |
Implementation of communication in social media by promoting studies at higher education institutions / |
| Translation of Title |
Komunikacijos socialinėje žiniasklaidoje įgyvendinimas populiarinant aukštųjų mokyklų studijas. |
| Authors |
Zailskaite-Jakste, Ligita ; Kuvykaite, Rita |
| DOI |
10.5755/j01.ee.23.2.1550 |
| Full Text |
|
| Is Part of |
Inžinerinė ekonomika = Engineering economics.. Kaunas : KTU. 2012, vol. 23, iss. 2, p. 174-188.. ISSN 1392-2785. eISSN 2029-5839 |
| Keywords [eng] |
social media ; model of communication in social media ; higher education institutions ; study promotion |
| Abstract [eng] |
New technologies penetrate into all spheres of our lives and shifts personal communication as well as traditional communication between customers and organizations; provide all the participants of communication with more possibilities. Economic crisis promotes internet-based communication and stimulates organizations to look for cheaper possibilities, i. e. to integrate social media into relations building, public relations and other activities. Recent theoretical and practical scientific studies emphasize the importance of the development of social media ideas and its integration into organizations’ communication activities, which used in appropriate way, can help to reach the appointed results: to present and to sell services or goods, to build brand value or to maintain two-way relations with target audiences, etc. Social media is changing the traditional marketing paradigm and stimulates new attitudes toward relations between organizations and consumers, where information flows bilateral, direct and effectively, may be diffused in social networks by consumers’ wishes and can help to strengthen organization positions in the market. Therefore scientists recommend organizations to appraise the value of every member of virtual communities and to communicate in correct way: adding value, helping to solve problems, educating and etc. [...]. |
| Published |
Kaunas : KTU |
| Type |
Journal article |
| Language |
English |
| Publication date |
2012 |
| CC license |
|
