| Title |
Corporate social responsibility in forming corporate image / |
| Translation of Title |
Socialinės atsakomybės raiška formuojant įmonės įvaizdį. |
| Authors |
Virvilaite, Regina ; Daubaraite, Ugne |
| DOI |
10.5755/j01.ee.22.5.972 |
| Full Text |
|
| Is Part of |
Inžinerinė ekonomika = Engineering economics.. Kaunas : Technologija. 2011, vol. 22, iss. 5, p. 534-543.. ISSN 1392-2785. eISSN 2029-5839 |
| Keywords [eng] |
corporate social responsibility ; Levels of corporate social responsibility ; corporate image ; corporate identity ; corporate individuality |
| Abstract [eng] |
This article analyses the impact corporate social responsibility has on corporate image, basing the findings theoretically and empirically. The first part of this article focuses on a theoretical concept of corporate social responsibility. The authors analyze different definitions of corporate social responsibility, review chronological development of this concept and reveal similarities between different definitions. Positive and negative positions towards corporate social responsibility are presented and compared. The second part of this article reveals the theoretical concept of corporate image and the constituting factors. After discussing different definitions of corporate image, concluding remarks are made. The authors of this article discuss the topicality of corporate image management subsequently and name the factors that form corporate image, laying out the basis to manage particular factors. The first two parts of this paper provide a theoretical basis for further discussion. The third part of this article outlines insights for causality between corporate social responsibility and corporate image as well as links between the two. Concluding the reviewed literature and the newest empirical data, it is noted that corporate social responsibility has positive impact on corporate image. Positive impact can be seen through various phenomena: positive consumer attitude, positive word of mouth, etc. [...]. |
| Published |
Kaunas : Technologija |
| Type |
Journal article |
| Language |
English |
| Publication date |
2011 |
| CC license |
|
