Title Methodological framework analysing a social phenomenon: stakeholder orientation implementing balanced corporate social responsibility /
Translation of Title Suinteresuotųjų šalių vaidmuo siekiant įgyvendinti įmonių socialinę atsakomybę: šio socialinio reiškinio analizės metodologiniai pagrindai.
Authors Valackiene, Asta ; Miceviciene, Diana
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Is Part of Inžinerinė ekonomika = Engineering economics.. Kaunas : Technologija. 2011, vol. 22, iss. 3, p. 300-308.. ISSN 1392-2785. eISSN 2029-5839
Keywords [eng] corporate social responsibility ; Stakeholder analysis ; social-environment reference ; orientation
Abstract [eng] The paper reviews and constructs a comprehensive approach and presents the theoretical insights of the interaction between a corporate social responsibility and the performance of the stakeholders, through the introduction of the methodological framework of the diagnosis of corporal social responsibility motivations among stakeholders as well as developing strategic directions to encourage the former to achieve balanced and integrated orientation in providing the issues of social corporate responsibility. While many studies provide descriptions of a firm‘s CRS motivations both within and across sectors, there is a need to bring this literature together in a way that addresses, in a systematic way, the interaction of these influences at the level of the firm (Lynes, Andracuk, 2008). Though during decades numerous aspects of CRS have been the subject of the investigation in both academic and business studies. Apparently, this implicates a shift from the pure shareholder perspective of maximizing profits and corporate value towards a broader concept that encompasses multiple stakeholder concerns and values and, thus, involves various conflicting goals and objectives (Hediger, 2010). Neither the motives tools of an enterprise to operate in the manner are clear despite the fact that it is essential that business leaders assume responsibility in order to ensure the continuance of economic order and its sane evolution (Spector, 2008). [...].
Published Kaunas : Technologija
Type Journal article
Language English
Publication date 2011
CC license CC license description