| Title |
Expression of green marketing developing the conception of corporate social responsibility / |
| Translation of Title |
Žaliojo marketingo raiška plėtojant įmonių socialinės atsakomybės koncepciją. |
| Authors |
Banyte, Jurate ; Brazioniene, Lina ; Gadeikiene, Agne |
| Full Text |
|
| Is Part of |
Inžinerinė ekonomika = Engineering economics.. Kaunas : Technologija. 2010, vol. 21, iss. 5, p. 550-560.. ISSN 1392-2785. eISSN 2029-5839 |
| Keywords [eng] |
green marketing ; corporate social responsibility ; green consumer ; Lithuanian market of ecofriendly food products |
| Abstract [eng] |
Significant changes of business environment that impact not only the activity of companies but the shift of the basic values and attitudes of the society have been observed recently. The changes within the activity of companies are expressed through the increase of competition within the dynamic market and the change of needs and expectations held by consumers and other stakeholders. It has been noticed that consumers more and more often prefer eco-friendly, safe and “clean” products that do not pollute the environment. The changing attitudes of consumers regarding environmental protection, ecology,social responsibility and the change of consumption habits force enterprises to look for new alternatives of activities, where the main principles of corporate social responsibility would be integrated. |
| Published |
Kaunas : Technologija |
| Type |
Journal article |
| Language |
English |
| Publication date |
2010 |
| CC license |
|
