| Title |
Hate speech as a conflict communication tool: the case of Donald Trump |
| Authors |
Linkevičiūtė, Vilma |
| DOI |
10.5817/DI2026-1-47 |
| Full Text |
|
| Is Part of |
Discourse and interaction.. Brno : Masaryk University. 2026, vol. 19, iss. 1, p. 47-67.. ISSN 1802-9930. eISSN 1805-952X |
| Keywords [eng] |
conflict communication ; hate speech ; nominations ; political discourse ; political rhetoric |
| Abstract [eng] |
Hate speech is a crucial tool in Trump’s conflict communication, which helped him win the 2024 presidential election. This study aims to investigate hate speech in Trump’s political discourse, focusing on the role and functions of hate speech as a conflict communication tool. The research demonstrates that hate rhetoric in Trump’s political discourse aimed at positioning himself as the best choice and, simultaneously, forming an extremely negative image of his political opponents. The expression of Trump’s hate speech encompasses negative stereotypical and non-typical nominations within the threat domain which are targeted at three main addressees: the presidential candidate Kamala Harris, then President Joe Biden and the Democratic Party. |
| Published |
Brno : Masaryk University |
| Type |
Journal article |
| Language |
English |
| Publication date |
2026 |
| CC license |
|
