| Title |
A reality check of sustainability communication on Instagram: evidence from a confectionery brand |
| Authors |
Suwała, Katarzyna ; Vaičiukynaitė, Eglė |
| DOI |
10.15388/Gronskis.2026 |
| Full Text |
|
| Is Part of |
20th prof. Vladas Gronskas international scientific conference, 8th of May 2026, Kaunas, Lithuania: abstract book.. Vilnius : Vilniaus universiteto leidykla. 2026, p. 40 |
| Keywords [eng] |
authenticity ; confectionery brand ; content analysis ; greenwashing ; Instagram |
| Published |
Vilnius : Vilniaus universiteto leidykla |
| Type |
Conference paper |
| Language |
English |
| Publication date |
2026 |
| CC license |
|
