| Title |
Produkto ekologinio ženklinimo poveikis vartotojų kognityvinėms ir elgsenos reakcijoms |
| Translation of Title |
Impact of product eco-labeling on consumers‘ cognitive and behavioral responses. |
| Authors |
Kriaučiūnienė, Rasa |
| Full Text |
|
| Pages |
126 |
| Keywords [eng] |
product eco-labeling ; eco-labeling valence ; eco-labeling orientation ; trust in eco-labeling ; skepticism |
| Abstract [eng] |
With increasing consumer needs and growing attention to environmental issues, eco-labeling has become a significant element of product communication. It provides consumers with information about a product’s environmental value and may enhance trust as well as purchase intention. However, the impact of eco-labeling is not unequivocal: unclear, excessive, or questionable labels may cause consumer confusion, skepticism, and reduce product attractiveness. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2026 |
