| Title |
Papildytosios realybės technologijos savybių poveikis vartotojų elgsenai po pirkimo |
| Translation of Title |
The impact of augmented reality technology features on post-purchase consumer behavior. |
| Authors |
Vanagaitė, Giedrė |
| Full Text |
|
| Pages |
96 |
| Keywords [eng] |
augmented reality technology ; augmented reality technology‘s features ; attitude towards the product ; post-purchase consumer behavior. |
| Abstract [eng] |
Augmented reality is a rapidly developing technology with a wide range of applications. In marketing, augmented reality technology can be used to create unique content that allows virtual objects to be viewed in the user’s real-world environment. Recent studies focus on the impact of augmented reality technology on shopping enjoyment, increasing customer engagement, and strengthening the relationship between customers and the brand. Nevertheless, there is a noticeable lack of research on the technology’s impact on postpurchase consumer behaviour. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2026 |
