| Title |
Circular platform orchestration in B2B markets: shaping competitive dynamics and collective industry benefits |
| Authors |
Dagiliene, Lina ; Varaniute, Viktorija ; Kaipainen, Jenni ; Ritala, Paavo ; Urbinati, Andrea ; Aarikka-Stenroos, Leena |
| DOI |
10.1093/icc/dtag019 |
| Full Text |
|
| Is Part of |
Industrial and corporate change.. Oxford : Oxford University press. 2026, vol. Early Access, p. 1-28.. ISSN 0960-6491. eISSN 1464-3650 |
| Abstract [eng] |
Circular digital platforms can contribute to addressing the challenges of natural resource overexploitation and material waste accumulation. Circular digital platforms incorporate diverse, complementary, and even competitive actors; therefore, circular platform orchestration is a crucial phenomenon yet unstudied. This study examines the conditions of circular platform orchestration in diverse actor settings leading to collective industry benefits, and changes in competitive dynamics among industry actors. We utilize a multiple-case study on circular digital B2B platforms orchestrated by public and private actors in Finland, Italy, and Lithuania. The findings identify three orchestration conditions of B2B circular platforms: incentives and motivation to participate in the platform, control and operational rules, and homogeneity/heterogeneity of actors. The findings also show that these conditions manifest differently under private versus public orchestrators, with the former more motivated by economic goals and the latter more by public good goals; yet, with industry outcomes being relatively similar. Our study provides implications to the literature of circular economy business and platform orchestration by demonstrating how circular platforms help to ‘raise all boats’ in the industry while reconfiguring some competitive dynamics between primary and secondary markets. |
| Published |
Oxford : Oxford University press |
| Type |
Journal article |
| Language |
English |
| Publication date |
2026 |
