| Abstract [eng] |
The aim of this paper is to establish the impact of Lithuanian consumer’s ethnocentrism and animosity on consumer behaviour regarding fast moving consumer goods. It was discovered that consumer ethnocentrism is correlated with age, education level, patriotism, nationalism and internationalism, whereas consumer animosity towards Russia only correlates with age. Moreover, the results of this research have suggested that both consumer ethnocentrism and animosity towards Russia, Ukraine and Great Britain have a significant negative impact on willingness to buy fast moving consumer goods that were made in these countries. It was also identified that consumers with higher animosity towards Russia tend to evaluate Russian products worse. Surprisingly, a positive relationship was found between consumer ethnocentrism and the evaluation of Ukrainian and British products. |
