| Abstract [eng] |
The concept of open innovation and consumer engagement have recently been the frequently subjected to the research, but usually the cases of large companies and corporations are discussed (Chesbrough 2003; Lindegaard 2010; Felitti; Diao, 2016; Wikhamn, Styhre, 2017). While startups, described as newly founded companies based on technology and / or innovation (Norris, 2014), are not widely explored in this context. While the researchers focus on rearrangement of the open innovation as a business model to startups, the consumers’ engagement is not accentuated (Gasmann, 2016; Spender et al., 2017). Vanhaverbeke (et al.) (2011) observes that the startups are innovative and flexible, but also lack the internal financial resources and technical possibilities, therefore, they are forced to discover other areas of the market to take advantage off. It can be stated, that the use of open innovation, with emphasis on the consumers’ engagement, is a logical step for startups. |
