| Title |
Vartotojo subjektyvių ir objektyvių žinių spragų apie pridėtinį cukrų identifikavimas / |
| Translation of Title |
Identifying gaps in consumer subjective and objective knowledge about the added sugar. |
| Authors |
Čiužaitė, Jovita |
| Full Text |
|
| Pages |
73 |
| Keywords [eng] |
consumer knowledge ; subjective knowledge ; objective knowledge ; knowledge gap ; knowledge identification |
| Abstract [eng] |
Subjective and objective knowledge becomes an important object of enterprises and different institutions, since their research demonstrates consumer knowledge gaps in the area under analysis. The aim of this work is to identify the subjective and objective knowledge gaps of the consumer about the added sugar. Comparing and analyzing subjective and objective consumer knowledge reveals what knowledge consumers have and what additional information they need, so different companies and institutions can accept more effective knowledge management decisions in order to transfer the necessary knowledge to the consumers. A model for identifying consumers' knowledge gaps on added sugar can complement by insights and results from scientific discussions in this area. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2018 |
