| Title |
Mobiliųjų aplikacijų komercinimo sėkmės veiksniai / |
| Translation of Title |
Success factors of mobile application commercialization. |
| Authors |
Krajauskas, Marius |
| Full Text |
|
| Pages |
78 |
| Keywords [eng] |
mobile application commercialization ; success factors of mobile app ; app success |
| Abstract [eng] |
The purpose of this work is to check if innovation and product commercialization success factors work in mobile application commercialization. Also to find mobile application commercialization field uniqueness and check if there are any other factors influencing successful commercialization of mobile applications. We live in technology age. Interned and personal computers changed the way we live and work. This even got further when mobile phones arrived. We all have a mobile phone nowadays, most of them become big part of our lives. Mobiles also evolved and nowadays we have smartphones with ability to do most of our daily task. This changed the way we live, we are now connected all the time to mobile and internet networks, we are able to be reached anywhere and anytime. This change and increased use of mobile devices forced business to adapt to change and use it to gain advantages. This is the reason more and more business try to make all their service available for mobile device users. It is easy to create a mobile app however it is hard to make it profitable. This problem is one of the problems many business face today. This master thesis is dedicated to finding the factors that influence app success and check if they really work in practice. This work goal is to help business to create successful application and to be better at commercialization. In the first part of this work mobile application successful commercialization problems will be analyzed. Then the success factors of innovation and product commercialization will be determined. In the final part the structured interview will be conducted on the companies respondents that will provide the information that will help to confirm or reject the success factors found in theory. The result of this work will be confirmed or rejected mobile application commercialization factors. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2018 |
