| Title |
Tarptautinis pirkimas internetu: suvokiamos naudos, rizikos ir vartotojų kosmopolitizmo vaidmuo / |
| Translation of Title |
International online outshopping: the role of perceived benefits, risks and consumer cosmopolitanism. |
| Authors |
Rastokaitė, Vydmantė |
| Full Text |
|
| Pages |
98 |
| Keywords [eng] |
international online outshopping ; perceived risks ; perceived benefits ; consumer cosmopolitanism |
| Abstract [eng] |
Internet usage, digital globalization, technological advancements and development of online markets drives the rapidly growing scale of international online outshopping. A competitive global environment increases the pressure on local e-shops and provides international businesses with new e-commerce opportunities at the same time. Also, many authors suggest that international online shopping creates a different user experience than traditional online shopping. Despite the fact that international online outshopping is a rapidly growing trend, this phenomenon has not received many attention in the marketing research, even though traditional outshopping and online shopping has been studied widely so far. Therefore, it becomes increasingly important to understand factors that impact consumers behaviour and are driving intentions to shop abroad online. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2018 |
