| Abstract [eng] |
Relevance of the topic: Socially responsible activities have recently attracted a growing interest from Lithuanian and foreign scientists. Research on this topic is increasing (Anim and Cudjoe, 2015; Awomodu, Alofoje and Fasehun, 2014; Czarniewski, 2014; Francis Ofunya Afande, 2015; Juščius and Dargienė, 2015; Juščius and Maliauskaitė, 2015; Mauricienė and Paužuolienė, 2013; Navickienė, Dockevičius and Sedliorienė, 2016; Paužuolienė and Daubarienė, 2015; Ruževičius, 2014; Simanavičienė, Simanavičius and Kovaliov, 2012; Šimanskienė and Paužuolienė, 2010), which highlights its importance to businesses and the public. Social responsibility is gradually becoming an integral part of business strategy and is important for every modern organization. It begins to realize that the long-term success of an organization depends not only on business but also on the welfare of the environment in which it operates. Globalizing world, climate and natural conditions, rapid economic and social changes in the environment have a significant impact on business and its environment, therefore, through the efforts of various international initiatives, organizations are encouraged to voluntarily improve the performance of social and environmental activities, and also mutual relations with various groups of influence: customers, employees, suppliers, community, public, business, government representatives. |
