| Abstract [eng] |
Money looses its value over time. To maintain its value and achieve profits, money needs to be invested. When starting to invest it is necessary to analyze the situation to determine how unforeseen circumstances, such as financial downfall, could affect the investment. Often investment decisions are influenced by risk, profitability and liquidity assessments. In this work the attention is directed at stocks as it is the most popular investment method. Investment choices are mostly determined by liquidity, the ease of acquisition of the investment tool and most importantly – the change of earning high returns in the future. Yet, because of huge selection of stocks, one is faced with the problem of choosing the right ones. Investment decisions are made based on quantitative data evaluation while ignoring the details of corporate social responsibility. |
