| Abstract [eng] |
In the contemporary global economy, strategic decision-making is increasingly based on big data analysis and advanced digital technologies. One of the most significant transformations of the past decade is the integration of artificial intelligence (AI) into organizational management processes, where decisions are shaped through algorithms, predictive models, and real-time insights. The implementation of AI is associated with the challenges of digitalization; however, it also brings to the fore new problematic aspects related to decision transparency, algorithm reliability, and managers’ trust in AI-generated recommendations. This suggests that the process of strategic decision-making is undergoing transformation, yet the manifestation of these changes in organizational practice remains insufficiently explored empirically. |
