| Title |
How consumers’ materialistic values and narcissistic tendencies affect their pro-environmental attitudes, intentions, and choices |
| Authors |
Pupelis, Linas ; Šeinauskienė, Beata ; Rūtelionė, Aušra |
| DOI |
10.5755/j01.erem.81.3.41909 |
| Full Text |
|
| Is Part of |
Environmental research, engineering and management = Aplinkos tyrimai, inžinerija ir vadyba.. Kaunas : KTU. 2025, vol. 81, no. 3, p. 21-32.. ISSN 1392-1649. eISSN 2029-2139 |
| Keywords [eng] |
materialism ; pro-environmental behavior ; narcissism ; sustainability ; values |
| Abstract [eng] |
This research examines how materialism-success influences pro-environmental attitudes, intentions, and behaviors, with a particular focus on the potential moderating role of narcissism. The research comprises three separate studies: Study 1 (N = 201) assessed the relationship between materialism-success and pro-environmental attitudes; Study 2 (N = 291) explored how materialism-success affects pro-environmental intentions and behaviors in an online shopping task; and Study 3 (N = 100) investigated whether narcissism moderates these relationships. Regression analyses revealed a weak negative effect of materialism-success on pro-environmental attitudes. Contradicting previous research, materialism-success was found to have a small but positive effect on pro-environmental intentions and behavior. Narcissism did not emerge as a statistically significant moderator in these relationships. Chi-square analyses suggest that narcissism may still influence the overall pattern of associations, possibly through other mechanisms. These findings highlight the complexity of value-driven pro-environmental behaviors and suggest the need for further research to uncover additional psychological and contextual factors. The study's limitations include a simulated consumer context and a focus on a limited range of product categories. Future research should validate these findings across broader, real-world settings. |
| Published |
Kaunas : KTU |
| Type |
Journal article |
| Language |
English |
| Publication date |
2025 |
| CC license |
|
