| Abstract [eng] |
As technology has evolved rapidly in recent years, the dynamics of healthcare services are changing aswell. The COVID-19 pandemic has accelerated the development and adoption of telemedicine services worldwide. Researchers point out that telemedicine has the potential to address various challenges in the healthcare system, such as access to services, shortage of specialized physicians. Therefore, in order to increase the level of usage of telemedicine services, it is important to find out what determines users' intentions to use telemedicine and in what way they can be strengthened. Trust is often highlighted in the scientific literature as a factor that determines the consumer's intention to use telemedicine services. However, it is observed that trust in telemedicine is treated in a heterogeneous way, both as a unidimensional and a multidimensional construct. Moreover, the relationship between trust and willingness to disclose personal data has not been extensively explored, which is particularly important as health data is a necessary element for health services to ensure quality of service. If consumers are not willing to disclose personal data when using telemedicine services for certain reasons, such as lack of data security or reliability of the telemedicine technologies, it is likely to have a negative impact on their willingness to use telemedicine. |
