| Abstract [eng] |
Scientific problems are solved in the dissertation associated with the business models of complementarity and its determining factors. Objective is formulated in the thesis - to establish complementarity of business models and its determinants in incoming tourism. In order to achieve the objective, four research problems were analysed and aimed at: defining the construct of the business models complementarity; theoretically substantiate traits and characteristics of the business model complementarity and the factors that determine it in the incoming tourism, by preparing the conceptual model; substantiate methodology for the research of the business model complementarity and the factors that determine it in the incoming tourism; empirically identify and evaluate traits and characteristics of the business model complementarity and the factors that determine it in the Klaipeda city incoming tourism. The dissertation is comprised of three sections. The first section of the dissertation is devoted to reveal the concept of the business model and complementarity of the business models, providing a theoretical concept, structure and typology of justification, which helps to develop a conceptual model. The second section of the dissertation is devoted to prepare the research methodology of the complementarity of business models and its determining factors in the incoming tourism. The third section is devoted to present results of the research. Based on the findings, conclusions and recommendations are provided. The results of the research were obtained by using qualitative research methodological approach where complementarity of business models is regarded as an intrinsic Interpretative phenomenological single case study with multiple units of analysis in the same context. Tour operator and its partners are considered as case study units of analysis: a hotel, a restaurant, a carrier, a guide. |
