| Abstract [eng] |
Construction becomes the basic input for socio-economic development of any country. The construction industry generates substantial employment. Various research has been carried in order to find out the things that influence the development of product co-creation for the construction services company in Southern part of India. The aim of this study is mainly focus on proposing a framework for product co-creation between the service provider and client in domestic construction based business services. In which, customers and business parties are connected by co-creation process. Based on the quality of the product, co-creation is correlated. In order to achieve this aim, the researcher has undertaken the literature sources like articles and journals to find effective theoretical solutions and the practical solutions for a particular problem which has been identified in the company. Research strategy and methods are chosen to collect the data to solve the research question effectively. In the empirical study, data are interpreted using content-analysis method, in that categories are grouped and objectives are accomplished. At the end of the research, conclusions and recommendations are derived and the research goal has been accomplished and it shows that, the proposed results are suitable for the small-scale construction industries in India and it will help them to attain better growth rate in the future. |
