| Title |
Atotrūkio tarp vartotojo ir produkto inovacijos mažinimas. UAB "Lenex" atvejis / |
| Translation of Title |
Reduction of the gap between the consumer and a product innovation. |
| Authors |
Karkazienė, Reda |
| Full Text |
|
| Pages |
87 |
| Keywords [eng] |
product innovation ; consumers ; consumer knowledge |
| Abstract [eng] |
In today's world the innovation is gaining momentum. Innovation helps to create products with a higher added value. Therefore, to create an innovation knowledge is neseccary which could be found in scientific sources. Before creating a new product, it is necessary to know the country's culture and society, including human creativity. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2017 |
