| Abstract [eng] |
Retail market is full of companies that produce and sell similar goods and provides services identical. It is difficult for retailers to distinguish for their range and prices, therefore one of the essential success factors is employees. Therefore, in order to stay on the market, it is not enough only to create the innovative products which meet the expectations and needs of consumers, it is also necessary to have the team of professional salespersons which would create an additional value to the today's consumer by using its competence. In case of retail trade, the employees and salepersons have the direct relation with consumers; therefore it is important that they would be competent and satisfied with their work at a company, since this determines the orientation of the company's employee towards a consumer. At the same time would be added value to the products and generate long-term, trust and loyalty based relationships with consumers. With such a competence model will be easier to ensure the selection of the most suitable candidates, reduce turnover, their adaptation period, the cost and time required for the selection and training processes. |
