| Title |
Prekės kilmės šalies poveikis vartotojų požiūriui į suvokiamą prekės kokybę bei ketinimui pirkti / |
| Translation of Title |
Country of origin effect on consumer perceived product quality and willingness to buy. |
| Authors |
Rutkauskas, Lukas |
| Full Text |
|
| Pages |
85 |
| Keywords [eng] |
country of origin effect ; perceived quality ; willingness to buy |
| Abstract [eng] |
Country of origin effect differs by product category and consumer involvement. Perceived product quality depends from consumers attitude to country of origin. Willingness to buy depends on consumer perceived product quality and attitude to country of origin. For that country of origin effect is assigned criteria which shows perceived product quality and willingness to buy. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2017 |
