Title Žaidybinimo ir moralinio organizacijos klimato sąsajos /
Translation of Title Linkage between gamification and moral organization climate.
Authors Denisova, Olga
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Pages 102
Keywords [eng] Gamification ; climate ; elements
Abstract [eng] Gamification concept has gained in popularity over the last few years. This new phenomenon has been introduced in different kind of business fields, but most popularity gain in marketing and human resources sphere. Now a lot of researches try to answer the questions: What definitely is gamification? How does it work? Is it sufficient? How does it relate to motivation and other organization processes? In this study, it will be analyzing the linkage between gamification and moral organization climate, through the motivation concept on view.
Dissertation Institution Kauno technologijos universitetas.
Type Master thesis
Language Lithuanian
Publication date 2017