| Title |
Mažmeninės prekybos vartotojų patirties poveikis pasitenkinimui ir lojalumui / |
| Translation of Title |
Impact of retail customer experience on satisfaction and loyalty. |
| Authors |
Balčiūnaitė, Vilija |
| Full Text |
|
| Pages |
117 |
| Keywords [eng] |
retail customer experience ; satisfaction ; loyalty |
| Abstract [eng] |
Previous academic studies of retail customer experience analized customer experience determinants and impact on other marketing conceptions. It is emphasized that customer experience creation is one of the reasons to start differentiation in the market. Analizing researches of customer experience is found that this field of retail is mostly analized. Empirical reseach shows impact of retail customer experience on satisfaction and loyalty. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2017 |
