| Title |
Vartotojų patirties įtaka elgsenai po pirkimo / |
| Translation of Title |
Impact of consumer experience on post-purchasing behaviour. |
| Authors |
Rodovičienė, Gintarė |
| Full Text |
|
| Pages |
99 |
| Keywords [eng] |
Consumer experience ; consumer experience dimension ; post-purchasing behaviour |
| Abstract [eng] |
Current practices show that consumer experience was researched as a higher-order construct, with limited and conceptual results. Results of consumer experience research studies with multi-dimension view have shown that different consumer experience dimension has a different effect on the post-purchasing behaviour, and according to the investigation of the phenomenon to be analyzed are formulated the aim of the work – theoretically and empirically base the impact of consumer experience on post-purchasing behavior. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2017 |
