| Title |
Internetinės reklamos vaizdinių elementų poveikis vartotojų įsitraukimui / |
| Translation of Title |
Influence of online avertisement visual elements on consumer engagement. |
| Authors |
Klemenytė, Eglė |
| Full Text |
|
| Pages |
97 |
| Keywords [eng] |
online advertisement ; visual elements ; consumer engagement |
| Abstract [eng] |
Online advertising tools are relatively easy to adapt and change, by adjusting visual elements used in them. Hence it would be beneficial for marketing and advertising specialists to know which specific visual elements impact consumer engagement the most. Several researches were already conducted, but no unanimous conclusion was reached, making this topic still not fully developed yet still extremely relevant. By the results of the scientific literature analysis as well as by the outcomes of the empirical study, it could be stated that the visual elements of online advertisements’ have an influence on consumer engagement. The results of empirical study shows that visual elements that have the most influence on consumer engagement are – animation, size of the ad and the position of it. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2017 |
