Title Apskaitos ir finansinių paslaugų įmonės vertės vartotojams didinimas /
Translation of Title Enhancing Value for the Client Provided by Accounting and Financial Services Firm.
Authors Česnavičiūtė, Raminta
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Pages 80
Keywords [eng] value ; customer perceived value ; enhancing value for the customer
Abstract [eng] Customer perceived value shows, what is important to the customers and what creates value to them, so this information can be used to achieve better results. It is necessary to understand what is important to the customers and what they expect from the service or product, because then better value offerings can be made and higher value can be achieved. The differences between the customer perceived value of the services and the supplier perceived value of the services are analysed in the following study. Based on these findings the decisions were made, which can help to create the opportunities to increase the value for the customers. The research was carried out in the accounting and financial services firm to find out, how customers value this kind of services and what are the main elements creating value for the customers. Aim of the research is to offer decisions that can enhance value for the client provided by accounting and financial services firm. Findings: the clients of the accounting and financial services firm should be more informed about the usefulness of the services that are offered by the firm; there should be more information about the social and public activities of the firm; it is suggested to improve communication by dividing customers into separate groups based by their characteristics and use different notifications; the firm should encourage value co-creation process between the clients and the workers of the firm; clients’ better understanding in finance can be encouraged by starting new services like training.
Dissertation Institution Kauno technologijos universitetas.
Type Master thesis
Language Lithuanian
Publication date 2017