| Title |
Vartotojų patirties įtaka elgsenai po pirkimo virtualioje aplinkoje / |
| Translation of Title |
Impact of consumer experience on post-purchasing behaviour in the virtual environment. |
| Authors |
Domeikytė, Kristina |
| Full Text |
|
| Pages |
107 |
| Keywords [eng] |
consumer experience ; post-purchasing behavior ; virtual environment |
| Abstract [eng] |
This work analyses consumer experience in the virtual environment as two-dimensional construct. Identified factors influencing consumer experience are navigation, website performance, content and trust. Theoretical and empirical studies carried out in master thesis based consumer experience impact on post-purchasing behaviour considering customer satisfaction as a primary post-purchasing behaviour form. Only after fulfilling customer satisfaction repurchase intention and recommendations are possible. Most frequently visited broad range product e-shops in Lithuania were chosen as a context of empirical study. Results show that satisfied customers tend to buy from the same virtual platform again, but they spread the information about their experience more often when they are not satisfied. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2017 |
