| Title |
Materialism as the mediator of the association between subjective wellbeing and impulsive buying tendency / |
| Authors |
Seinauskiene, Beata ; Mascinskiene, Jurate ; Petrike, Indre ; Rutelione, Ausra |
| DOI |
10.5755/j01.ee.27.5.13830 |
| Full Text |
|
| Is Part of |
Inžinerinė ekonomika = Engineering economics.. Kaunas : KTU. 2016, vol. 27, iss. 5, p. 594-606.. ISSN 1392-2785. eISSN 2029-5839 |
| Keywords [eng] |
materialism ; subjective well-being ; impulsive buying tendency ; impulsive buying ; mediation |
| Abstract [eng] |
The findings of the research are consistent and demonstrate the negative relationship between materialism and subjective well-being. The literature also suggests that materialism is one of the main predictors of impulsive buying. It should also be noted that though the relationship of materialism and subjective well-being has been extensively explored, the ambiguity with respect to the directionality of the relationship still prevails in the literature. Subjective well-being recently became the subject of interest of scientists from different fields. However, the relationship of well-being with consumer buying behaviour received scarce attention. In particular the effect of life satisfaction (well-being) on consumers’ tendency toward impulsive buying behaviour, except for a few attempts, has been nearly left unaddressed. This study attempts to explain the underlying mechanism of the relationship of subjective well-being and inclination toward impulsive buying behaviour. We hypothesise that subjective well-being affects the propensity toward impulsive buying indirectly through the presence of materialism. Lower levels of well-being increase materialism that in turn leads to a higher-level impulsive buying tendency. The results of the applied path analysis (regression based mediation) support the assumption of the indirect well-being-impulsive buying tendency link, mediated by the level of materialism. |
| Published |
Kaunas : KTU |
| Type |
Journal article |
| Language |
English |
| Publication date |
2016 |
| CC license |
|
