| Abstract [eng] |
The abundance of algorithms and their performance in different areas of life is undeniable. They are in our computers, our cars, our homes, our smartphones and our bodies. Algorithms are used not only to speed up things, but also to find your other half. Technological progress, measured in terms of the effectiveness of algorithms, seems to make people's lives easier, and it is less often thought that, by entrusting human cultural practices to technological procedures, dependence on technology is growing, thus taking away people's autonomy, distorting their perception of the world and their values. However, when the negative consequences of technologisation are observed or encountered, the discontent that is bound to arise can be transformed into concrete acts of resistance. Already at the dawn of communication and media theory, we can see a struggle between two forces: the pursuit of technological progress and the resistance to it. The aim of this paper is therefore to examine the transformation of resistance to technologisation in a digital culture where the impact of technology is stronger than ever. The objectives are to find out how algorithmic culture operates, what are the main causes of resistance to it, and what actions can, or even must, be taken in order to avoid the negative consequences of algorithmic culture. The theoretical part of the thesis reveals the prevailing view of technologisation before the rapid digitalisation: it analyses the works of philosophers, critics of technology and fiction. The analysis reveals a rather negative outlook for the future: given the prevalence and use of technology, it is expected that the ability to effectively manage and use technology will become the sole issue of survival in modern society. However, it is noted that it is encouraged to take into account the motivations behind the development of technologies (whether they are truly beneficial) and whether they are oriented towards human freedom and the preservation of core values, thus mitigating as far as possible the negative consequences of technologisation. The exploratory part of the thesis analyses the content of sources since the beginning of rapid digitisation. In examining algorithmic culture and building a process model of how it works, it is noted that an important part of algorithmic culture - the development of the algorithms themselves - is not taken into account. The definition of algorithmic culture itself has therefore been refined to include this part in order to address this problem and thus encourage change. The analysis of ways of resisting algorithmic culture has highlighted two strategies of resistance: resistance within and outside the technology. The latter strategy is gaining more and more attention: in addition to abandoning technology, it encourages people to consider rebuilding authentic relationships with others and reconnecting with themselves, and to develop concentration using various tactics such as breathing exercises and meditation. This kind of resistance allows us to experience the real world, to rethink the workings of algorithmic culture, and then to resist the workings of technology on its own terms, either by redesigning systems from within or by creating new ones. In the case of resistance to algorithmic culture within the boundaries of technology, an unexpected paradox has been observed in that technology producers themselves invest in the development of more primitive, distraction-free technologies. This partly confirms the growing awareness of the people, which gives hope that perhaps the lost generations can still be saved and humanity will not have to pay a price that no technology is worth. |
