| Title |
Initiatives of organizational social responsibility: what makes impact on consumer socially responsible behaviour / |
| Authors |
Jesevičiūtė-Ufartienė, Laima ; Maščinskienė, Jūratė |
| DOI |
10.33226/1231-7853.2024.4.2 |
| Full Text |
|
| Is Part of |
Journal of marketing and market studies.. Warsaw : Polskie Wydawnictwo Ekonomiczne S.A.. 2024, vol. 31, iss. 4, p. 19-32.. ISSN 1231-7853 |
| Keywords [eng] |
organizational social responsibility ; economic responsibility ; ethical responsibility ; ecological responsibility ; philanthropic responsibility ; consumer behaviour |
| Abstract [eng] |
The aim of the article is to evaluate the impact of an organization's social responsibility initiatives on consumer socially responsible behaviour. The article singles out and researches among consumers such organizational social responsibility initiatives as economic responsibility, ethical responsibility, ecological responsibility and philanthropic responsibility. Questionnaire survey was made using approved scales in scientific literature. A reliable study is being conducted with 339 Lithuanian adults as consumers. The regression results of the study showed that an organization's environmental initiatives are statistically significant and strongly related to consumer socially responsible behaviour, while an organization's economic, ethical or philanthropic responsibility initiatives are only partially related to consumer socially responsible behaviour. This study was limited to only a few other purchase motives that determine the consumers' behaviour in choosing socially responsible goods, such as price, quality, price-quality ratio, ecological evaluation. Previous researches showed that the active socially responsible policies pursued by organizations have significant impact upon society. This research encloses that social responsibility initiatives are less important and do not influence consumers’ decisions to behave in a socially responsible way. Thus, a company must first offer its customers a good value for money. |
| Published |
Warsaw : Polskie Wydawnictwo Ekonomiczne S.A |
| Type |
Journal article |
| Language |
English |
| Publication date |
2024 |
| CC license |
|
