| Abstract [eng] |
In the today’s knowledge society with the increasing information flow at work and at home effective mastering of information plays an important role. Appropriately selected information technologies help the consumer to master the necessary knowledge effectively. Components of any internet website include design, navigation and contents. Esthetic presentation of the internet website has a greater influence on the consumer’s decision making to use a specific internet website more often than technical decisions of internet website. Internet website visitors pay attention to color decisions of the internet website that have influence on consumer’s choice to use one or another website. Colors help to master information provided on the website efficiently. Multimedia elements supporting textual information help to master the provided information well, but overuse of multimedia elements, even though attracting attention, discomfort the consumer. |
