| Title |
Interneto tinklapio reklamos paslaugų efektyvumo analizės modeliai ir programinės priemonės / |
| Translation of Title |
Web site advertising services efficiency analysis models and software. |
| Authors |
Bugas, Audrius |
| Full Text |
|
| Pages |
53 |
| Keywords [eng] |
web sites ; web advertizing ; analysis models |
| Abstract [eng] |
The main objective of the work is to develop models and software for web site promotion services efficiency data analysis. Mathematical models and software tool improves the quality of analytical results and reduce the time cost. The task requires analysis of the website promotion services, the existing data collection and analysis systems, existing mathematical models for analysis. Developed a software tool available through the web browser and is designed to analyze data from “Google Analytics” system. Mathematical models for data analysis implemented with the SAS system. The system has modern the user interface. The system was used in research of the Kaunas University of Technology information website. Conclusions about the website advertising services efficiency were made. Recommendations made to improve the use of these services. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2012 |
