| Title |
Vartotojų emocinio intelekto ir sprendimo pirkti priėmimo skaitmeninėje erdvėje sąsajos / |
| Translation of Title |
The relationship between consumers' emotional intelligence and digital purchase decision making. |
| Authors |
Baranauskė, Monika |
| Full Text |
|
| Pages |
74 |
| Keywords [eng] |
consumer ; emotional intelligence ; component of consumer emotional intelligence ; consumers' behaviour |
| Abstract [eng] |
The global COVID-19 pandemic and digitization processes in various areas of life have led to changes in consumer behaviour. When analyzing the factors which determine consumers‘ behaviour, great attention is paid to the consumers‘ personality and their emotional intelligence, which is inseparable from the consumers‘ decision of buying in an electronic store. Although a lot of research has been conducted recently on the topic of emotional intelligence of consumers, there is still a lack of the analysis of the relationship between consumers' emotional intelligence and decision making of buying in the digital space. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2024 |
