| Abstract [eng] |
Sharing-based consumption, as a business phenomenon based on interaction and enabled by digital platforms, which has taken root in many sectors today, is attracting increasing research attention. However, over the whole period of research, no general conclusion has been reached on which factors are the most important determinants of consumer participation in sharing-based consumption. The largest number of studies has been carried out in the accommodation and transport services sectors, even though the most common type of sharing is fashion goods such as clothing and accessories, which is the least studied area. Generations Y and Z are rarely studied together, although it is agreed that consumers belonging to these generations are the most likely to engage in sharing-based consumption. Given the areas that is least explored in the studies and the lack of consensus on the influence of factors on sharing-based consumption, the scientific problem of this project can be formulated by the question: which factors have a greater influence on the intentions of Generations Y and Z consumers to participate in sharing-based fashion product consumption? |
