| Title |
Effect of consumer self-discrepancy on materialism and impulse buying: the role of subjective well-being / |
| Authors |
Pupelis, Linas ; Šeinauskienė, Beata |
| DOI |
10.1108/CEMJ-12-2021-0154 |
| Full Text |
|
| Is Part of |
Central European management journal.. Bingley : Emerald. 2023, vol. 31, iss. 2, p. 222-240.. ISSN 2658-0845. eISSN 2658-2430 |
| Keywords [eng] |
self-discrepancy ; materialism ; impulse buying ; subjective well-being ; life satisfaction |
| Abstract [eng] |
Purpose – This study aims to explore how and why self-discrepancy affects materialism and impulsive buying and the extent to which subjective well-being mediates the relationship between self-discrepancy, materialism and impulsive buying. Design/methodology/approach – The authors have tested the hypothesis with a convenience sample (N 5 434) from Lithuania. Descriptive analysis, principal components analysis (PCA), serial mediation hypothesis tested with model 81 from regression-based path analysis modeling tool PROCESS Macro for IBM® SPSS® Statistics 24.7 statistical software. Findings – The serial and parallel mediation analysis results indicated that greater self-discrepancy was related to poorer life satisfaction, which was related to greater materialism centrality, which promoted greater impulsive buying. Also, the greater the self-discrepancy, caused more occurrence of negative affect, which relates to increased materialism happiness, which triggers impulsive buying. Self-discrepancy was negatively associated with the frequency of positive affect, which was positively related to materialism, which stimulates impulsive buying. Research limitations/implications – The study was dominated by younger respondents. The survey was conducted during the lockdown of the Covid-19 virus pandemic. Originality/value – There is little empirical evidence to support the reasoning behind why self-discrepancy predicts a higher degree of materialism, which increases impulsive buying. This study suggests the mechanism of how subjective well-being affects relationships of self-discrepancy on materialism and impulsive buying. |
| Published |
Bingley : Emerald |
| Type |
Journal article |
| Language |
English |
| Publication date |
2023 |
| CC license |
|
