| Abstract [eng] |
From early ages main purpose of commercials was to provide others with information about featured service or object by creating a need to have or try it. There are two type of commercials – the ones who are effective and the ones who are not – reason for that mostly is not properly planned content, wrong colors or improperly chosen advertising method. When you have big budget – it’s not a big problem, but in case if you do have limited financial resources – by doing it right it could lead you into success. For example we can take Start-up company which is creating web sites and has limited amount of resources. After obtaining all necessary equipment – all what is left is to get orders and start working but without promoting you firm correctly first, there will be no orders or deals and that is the case where commercials becomes handy. When targeting companies is preferred, the style of the commercials should be simple and high-class. Fonts and colors should not be too on-the-nose, so that the commercial does not put off the target or create a bad first impression. After choosing the target audience, a proper medium should also be chosen, so that the commercial reaches its audience, which will find it useful. |
